OurX

Your Hair, OurX.

Get healthier hair in 6 weeks with a personalized program for your texture.
FEATURED IN

Built by textured

hair experts.

OurX
OurX

Built by textured

hair experts.

Black-female-owned and sustainably-minded, OurX is a personalized program for total hair and scalp wellness.

We individualize your daily care plan and combine around-the-clock expert support with high-performance products. Our hair care system works hard so you don’t have to.

OurX

Prep and Protect

Get Ready for Summer Curls & Coils.

Achieve your best summer hair with award-winning OurX essentials. Environmental elements like heat, humidity, saltwater, and UV rays can cause moisture loss and lead to frizz, dryness, and lackluster curls. Don’t worry, OurX's personalized solutions will ensure your texture stays hydrated, soft, and vibrant all summer long.

Award-winning system, engineered for the tightest textures.

How OurX Works

Find your solution

Take our assessment and get matched with a hair care regimen that targets your specific hair needs and goals.

Lather, rinse, repeat

Your first order includes refillable bottles plus personalized step-by-step instructions.

Tap into support

Schedule a virtual 1:1 with your dedicated hair coach or lean into the OurX community for advice and inspo.

Healthy Hair, Guaranteed.

No matter your personal hair goals, OurX takes out the guesswork with high performance products and 1:1 expert support. We guarantee you’ll feel more confident in your hair and your hair care regimen— or your money back.

OurX

Meet Our Team of Experts.

OurX

A comprehensive hair system, rooted in science.

OurX
OurX

Putting Your Safety First

Your OurX regimen is always free from endocrine disruptors and other harmful ingredients. Each formulation has been vetted by an expert toxicologist and put through a rigorous dermatologist and trichologist-tested process.

Our Sustainability Promise

Sustainability is important to us, which is why we send out FREE refillable bottles with your first OurX purchase, and then recyclable refill pouches for future orders. Just empty the product into your bottle and recycle the pouch.

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The 101 on OurX Refillable Packaging.

Easy and reusable.

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Show us your healthy hair hack—and win!

You could win $1000

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OurX has revealed a groundbreaking platform, providing a digital safe space for those with textured hair.

Total Wellness for Textured Hair

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