Compromising When It Comes to Your Hair?
Never Again.

Headshot of a person with textured hair
Developed for the Tightest Textures.
Launching Fall 2022.

For when you've spent the money, memorized the YouTube hacks, and thrown out your 100th half-full bottle. We're OurX, a comprehensive solution designed to take the guesswork out of your textured hair and scalp care for good — powered by the personalization, innovation, and care that you've always deserved.

  1. Tech-powered,
    personalized regimens

  2. Real + relevant
    content

  3. Science-backed product
    innovation

*Join our founding community for early access to innovative products, personalized expert support, and special rewards ahead of our launch.