OurX

Your Hair, OurX.

Get healthier hair in 6 weeks with a personalized program for your texture.
FEATURED IN

Built by textured

hair experts.

OurX
OurX

Built by textured

hair experts.

Black-female-owned and sustainably-minded, OurX is a personalized program for total hair and scalp wellness.

We individualize your daily care plan and combine around-the-clock expert support with high-performance products. Our hair care system works hard so you don’t have to.

OurX

Protection Starter Set

Practice Safe Styling

And always use protection. Our limited-edition Protection Starter Set is a full-size 4-product line up that shields your hair from the impacts of heat, daily styling, and more. The Set includes our full-size shampoo, mask, scalp serum and treatment leave-in. Now $20 off.

Award-winning system, engineered for the tightest textures.

Healthy Hair, Guaranteed.

No matter your personal hair goals, OurX takes out the guesswork with high performance products and 1:1 expert support. We guarantee you’ll feel more confident in your hair and your hair care regimen— or your money back.

OurX

How OurX Works

Find your solution

Take our assessment and get matched with a hair care regimen that targets your specific hair needs and goals.

Lather, rinse, repeat

Your first order includes refillable bottles plus personalized step-by-step instructions.

Tap into support

Schedule a virtual 1:1 with your dedicated hair coach or lean into the OurX community for advice and inspo.

Meet Our Team of Experts.

OurX

A comprehensive hair system, rooted in science.

OurX
OurX

Putting Your Safety First

Your OurX regimen is always free from endocrine disruptors and other harmful ingredients. Each formulation has been vetted by an expert toxicologist and put through a rigorous dermatologist and trichologist-tested process.

Our Sustainability Promise

Sustainability is important to us, which is why we send out FREE refillable bottles with your first OurX purchase, and then recyclable refill pouches for future orders. Just empty the product into your bottle and recycle the pouch.

Real Results, Within Reach.

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OurX has revealed a groundbreaking platform, providing a digital safe space for those with textured hair.

Total Wellness for Textured Hair

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