Privacy Policy

OurX Privacy Policy

Last Updated: January 2023

Thank you for visiting OurX at (the “OurX Site” or the "Site"). The OurX Site and the various content, products, and services offered on and in connection with the Site is owned and operated by OurX, Inc. (“OurX”, “we” or “us”). OurX values its customers and respects their privacy. Any information we collect about you is held with the utmost care and security. Your visit to the Site and your use of any of the Services or features we provide is subject to our Terms of Use of which this Privacy Policy is part. This Privacy Policy (together with our Terms of Use and any other documents referred to in it) sets out the basis on which any personal information we collect from you, or that you provide to us, will be used, shared or processed by us. This includes personal information we collect online when you visit the Site. When we use the term "personal information" we are referring to information that is connected to your name. This may include things like your e-mail address, mailing address, birthday, or telephone number, when those pieces of data are stored with your name. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it. By visiting the Site you are accepting and consenting to the practices described in this policy.

This Privacy Policy does not cover information that you submit on other websites, even if we communicate with you on those websites. For example, if you post something on Facebook, Twitter, Instagram or YouTube, that information is governed by the privacy policies on those websites and is not governed by this Privacy Policy.

Information we collect from you

1.1 Information you give to us. You may give us information by filling in forms on our Site or by corresponding with us by e-mail or otherwise. This includes information you provide when you:

  • register to use our Site (which you must do if you would like to use some of the Services and features we offer on our Site);

  • subscribe to our Services;

  • provide us with online hair survey (referred to as “The Hair Assessment”) responses which may include custom criteria relating to your hair and lifestyle, including without limitation, hair information (length porosity, hair concerns), lifestyle (travel, water intake, exercise), hair concerns, hair health, treatments and styling, current routine, and demographic information (age range, gender);

  • place an order on our Site;

  • report a problem with our site or when we provide you with customer support

  • correspond with us by email, phone or otherwise

  • post content to the Site through reviews or comments; and

  • visit our social media platforms (which would include your name, profile picture, likes, location, friend list and other information described in the social media application sign-up page).

This information may include your name, address, telephone number, e-mail address and debit or credit card information (if you wish to place an order on our Site). When you register with us, you can view your personal information in 'My Account'. You can access 'My Account' directly to change any personal details, for example if you want to change your address. If you forget your password, simply click on the 'forgotten password' link on the register or login page and an e-mail containing your decrypted password will be sent to the e-mail address you originally provided. Please note that when making a Product or Subscription purchase on our Site, you are automatically creating an account with OurX.

1.2 Information we collect about you. With regard to each of your visits to our Site, we use some of the following various technologies to automatically collect information about you:

  • Cookies: these are small bits of information that are placed on the hard drive of your computer. Cookies remember information about your activities on the Site and your preferences in order to make your visits to our Site more enjoyable and valuable to you by providing a customized experience. If you have chosen to disable cookies on your browser, some of the functionality of our Site may be lost. Certain of our web pages, particularly those that require a login and password, require that cookies be enabled in your browser and cannot be used when you have disabled cookies in your browser.

  • Web beacons, clear pixels, or pixel tags: these are small graphic images on a web page or in an e-mail that can be used for such things as recording the pages and advertisements clicked on by users, or tracking the performance of e-mail marketing campaigns.

  • Web server logs: these are records of activity created by the computer that delivers the web pages you request to your browser. For example, a web server log may record the search term you entered or the link you clicked to bring you to a web page on our Site. The web server log may also record information about your browser, such as your IP address and the cookies set on your browser by the server.

  • Geo-location technologies: this refers to technologies that permit us to determine your location. We may ask you to manually provide location information on our Site, or to enable your mobile device to send us precise location information. We may also automatically collect general location information from your web browser.

1.3 Information we receive from other sources. We may receive information about you if you use any other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this Site.] We are also working closing with third parties (including, for example, third party payment providers, analytics providers, search information providers and advertising networks) and may receive information about you from them. If you register for an account with us through certain third-party social network sites (“SNS”), when you provide your credentials to such SNS, we will obtain information that the SNS allows us to receive, as determined by the terms that govern your relationship with the SNS.

1.4 Children under age 13. We do not knowingly or intentionally collect any personal information from children under the age of 13. If you are under the age of 13 you can look at our Site, but you may not make a purchase, register, or submit any personal information to us. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on the Site, we will delete the information from our records.

What we do with the Information

We use information collected from you in the following ways:

2.1 Information you give to us. We will use this information in relation to:

(a) Administration of our Site: The information you give us is necessary to enable us to (i) recommend a personalized hair care regimen comprised of a selection of our Products; (ii) fulfill your order (including acknowledging your order and communicating with you if there is any issue regarding the fulfillment of your order); (iii) make sure your order is delivered correctly; and (iv) maintain your account.

(b) Customer service: We ask for your contact details, such as your e-mail address and telephone number, to enable us to answer any questions you have about using our Site and to notify you about the status of your orders.

(c) Direct Marketing: We want to keep you up to date on our latest Products, promotional offers and events.

  • Electronic Marketing. We will only contact you by electronic means (e-mail or text) about Products your purchased or Services you used. Otherwise, we, and where we permit selected third parties to use your personal information, they, will contact you by electronic means only if you have opted into this.

  • Other Marketing. We will only contact you by mail or telephone if you have expressly consented to this contact.

(d) Our service: To notify you about changes to our service.

(e) Our Site: To ensure that content from our Site is presented in the most effective manner for you and for your computer, and so that we can enhance your experience of using our Site.

2.2 Information we collect about you. We will use this information in relation to:

(a) Administration of our Site: To administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, and statistical and survey purposes.

(b) Site and Product improvement: To improve our Site to ensure that content is presented in the most effective manner for you and your computer, and to improve our Product and Service offerings. As an example, we may use the data we collect from you if you complete our online survey, referred to as “The Hair Assessment,” to improve the Product and Service offerings available to you.

(c) Customer service: The information we collect from you will allow us to (i) allow you to participate in interactive features of our service when you choose to do so, such as chat and hair coach consultations; (ii) measure or understand the effectiveness of advertising we serve to you and others and deliver relevant advertising to you; and (iii) make suggestions and recommendations to you and other users of our Site about goods or services that may interest you or them. As an example, we may use information collected about you from the online hair survey you may complete, called “The Hair Assessment,” in order to provide context in connection with hair expert consultation services you may elect to receive.

(d) Security of our Site: As part of our efforts to keep our Site safe and secure.

2.3 Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

3.1 We may share your personal information with affiliates of OurX that are controlled by us. They may use the information in accordance with their privacy policy for purposes such as: financial reporting and analysis; strategic planning; development of customer segmentation and metrics to provide a consistent view of our customer base; the creation of inspiring content and editorial features, and the development and sale of new products and collaborations to enhance your experience as a customer of OurX.

3.2 From time to time we retain the services of third party companies and individuals to perform functions on our behalf in connection with the successful operation and continuous improvement of this Site. We may share your information with selected third parties including:

(a) Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you (e.g. in order to process your order and maintain your account, including the authorization and validation of credit or debit card transactions, the provision of delivery services, the analysis of data, the provision of subscription management services, third party payment services, etc.). These companies or individuals may be provided with access to your personal details in order to fulfil their function but may not use such information for any other purpose.

(b) Advertisers and advertising networks that require the data to select and serve relevant advertisements to you and others.

(c) Analytics and search engine providers that assist us in the improvement and optimization of our Site.

3.3 Other than as set forth above, we do not rent, sell or otherwise provide your personal details to third party companies or individuals for their marketing purposes.

3.4 We may disclose your personal information to third parties:

(a) In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

(b) If OurX or its ultimate parent company or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

(c) If we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or in order to enforce or apply our Terms of Use and other agreements; or to protect our rights, property, or safety (or the rights, property, safety of our customers, or others). This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

How we protect your personal data

4.1 We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable law.

4.2 For certain features available through the Services, we may now, or in the future, use encryption technologies to protect transactional information you provide to us, and/or may require your use of a UserID and password after setting up an account. Transactional information includes any credit or debit card details, your personal contact information together with any other names and addresses you provide when you place an order for delivery to another address, and your purchasing history. If you have given your consent prior to entering the details required for the ordering process, our Site will retain your account details such as your name, address, e-mail address and purchasing history. In addition, we use Shopify which has a feature whereby you can elect to save your credit card information and re-utilize it by confirmation, using a secure code. You can find out more about how Shopify protects your data at Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

4.3We will use reasonable precautions to protect the privacy of your account information and other personally identifiable information that we hold in our records. You, however, are ultimately responsible for protecting your UserID, password and account information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies. You agree to (a) immediately notify OurX of any unauthorized use of your UserID, password and/or account, and/or any other breach of security, and (b) ensure that you exit from your account at the end of each session. While we may provide certain encryption technologies and use other reasonable precautions to protect your confidential information and provide suitable security, we do not and cannot guarantee or warrant that information transmitted through the internet is secure, or that such transmissions are free from delay, interruption, interception or error.

4.4 We will only retain personal information for as long as is reasonably necessary for us to render the Service you have requested or to which you have given your consent, and for business and/or legal reasons.

Anonymous Data

When we use the term “anonymous data”, we are referring to data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information available to a third party. We may create anonymous data from the personal data we collect. Anonymous data might include analytics information and information collected by us using cookies. We make personal data into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze usage patterns in order to make improvements to our Site.

Third Party Website

Our Site may, from time to time, contain links to third party websites and features. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Email and SMS Opt-Out

You can at any time tell us not to send you marketing-related messages (i) by e-mail by clicking on the “unsubscribe” link within the marketing e-mails you receive from us; (ii) by SMS by following the "STOP" instructions provided with the message; or (iii) by contacting us at: If you opt-out of receiving marketing-related messages from us, we may still send you important administrative messages, such as notifications regarding out business relationship with you, important notices regarding our Service, or as otherwise consistent with applicable law.

Modifications to our Privacy Policy

OurX reserves the right, at its sole discretion, to modify this Privacy Policy at any time and without prior notice. If we modify this Privacy Policy, we will either post a notification of the modification on our Site or otherwise provide you with notice of the change. The date of the last modification will also be posted at the beginning of this Privacy Policy. It is your responsibility to check from time to time for updates. BY CONTINUING TO ACCESS OR USE THE SITE AND SERVICES, YOU ARE INDICATING THAT YOU AGREE TO BE BOUND BY ANY MODIFIED TERMS.

Modification or Deletion of Information

Please email us at to modify or delete any of the following information that you provided to us: name, e-mail address, telephone number, location or demographic information.

If you request, we will remove your name and all other personally identifiable information that you have provided in connection with the Services. Please understand, however, that it may be impossible to delete this information completely due to backups and records of deletions. In addition, please understand that, if you request removal of your information, you will be unable to utilize associated features of the Services. You may not request the removal of de-identified, anonymous, or aggregate data from our databases.

The information you can view, update and delete may change as the Services change over time and from time to time. If you have any questions about viewing or updating the information that we have on file about you, please contact us at


If you have any questions, comments or requests regarding your personal information, please do not hesitate to contact us at

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